SEO for Discuz

September 4, 2012

Discuz is a popular Chinese open source CMS for forums and communities, which I wrote a little about in my last post. After that, I was quite amazed some English readers emailed us to ask about SEO issues for these Chinese CMS, especially for Discuz, so Ryan and I decided to wrote an article on SEO for Discuz. We brainstormed, talked to other Chinese SEO experts and listed all the details we think necessary for Discuz SEO:

1. Choose the right version:

There are always two versions of Discuz for you to choose from: UTF-8 and GBK. And I recommend you choosing GBK, an extension of the GB2312 character set for simplified Chinese characters. Although search engines always do full-text search, and in the end they may always know what language your site is in, but why not sort things out for them, so they know it is a Chinese site in the first place?

2. Gzip it to make it faster:

We all know speed is an important factor for SEO that affects spider’s crawling but also if search engines regards your site as a quality one. By default, Gzip is disabled for Discuz. You have to enable it by editing /config/config_global.php, making
$_config[‘output’][‘gzip’] = ‘0’;
$_config[‘output’][‘gzip’] = ‘1’;

3. Edit the information:

One of the things people hate about CMS is that their default settings usually make the section messy.
A good news for you is that Discuz makes it messier,

Let’s take care of it:
Open “\template\default\common\header_common.htm”
Remove “Powered by Discuz” within the ;
Remove “” (optional, if you still believe it benefits your site’s rankings);

4. Let crawlers index your image files:

If you think acquiring visitors via image search is good for your site, you need to let crawlers access your image files. By default, Discuz forbids unregistered visitors from viewing images.

Entry Filed under: China Internet. Posted in  China Internet .

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